Partnership:

HITCH and Perfectmatch.com

Description:
Sony Pictures and Perfectmatch.com partnered to promote the theatrical release of HITCH. Perfectmatch.com gave away one million free two-month subscriptions to their online dating service. Additionally, one lucky subscriber was selected to win a free 2 day/ 3 night trip to Hollywood, CA including airfare, hotel accommodations, and transportation. The promotion ran from February 1, 2005 through February 28, 2005.
Partnership Opportunity:
HITCH/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Perfectmatch.com /Online
Timing:
February 1st Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2005-03-28
Companies Involved
Sony Pictures Entertainment
Tuck

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