Partnership:

H&M and Lee

Description:

H&M partnered with denim brand Lee on a promotion to promote sustainability with a collection of products.

H&M collaborated with Lee to create a first-of-its-kind collection of entirely recycled cotton jeans. This line of jeans was made with susainability in mind right down to non-leather backpatches made from a mixture of cork and jacron paper. 

The partnership also emphasized transparency with H&M sharing Life Cycle Assessment data that broke down how the H&M x Lee products were made from raw materials to end of use.

Partnership Opportunity:
H&M/Retail
Partner/Category:
Lee /Fashion
Timing:
February 1st Quarter 2021
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
In-Store / Retail
Licensed Product
Media Elements:
Mobile
Online
Created On:
2021-02-04
Last Modified on:
2023-03-24
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.