Partnership:

Hollywood Sign and BET Awards '22

Description:

BET partnered with The Hollywood Chamber of Commerce to transform L.A.’s iconic Hollywood sign transformed into a movie screen ahead of the 2022 BET Awards.

A high-resolution projection turned the sign into a moving art installation to promote the music and culture awards show.

The BET Awards took place Sunday, June 26th at the Microsoft Theater in downtown Los Angeles.

According to the network, this was the first time in 22 years that the iconic sign was lit since the New Year's celebration in 2000.

It was also the first projection ever on the iconic sign in its history.

Partnership Opportunity:
Hollywood Sign/Attractions
Company:
Hollywood Chamber of Commerce
Partner/Category:
BET Awards '22 /Television
Timing:
June 2022
Target:
Male
Female
Teens
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Stunt
Media Elements:
Online
Social Media
Created On:
2022-12-07
Last Modified on:
2023-01-17
Companies Involved
Evolution USA, LLC
Travis R
Travis R Co-Founder/ Chief Revenue Officer Evolution USA, LLC
Lily W
Lily W Director of Business Development Company TBD
Tuck

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