Partnership:

Home Sweet Home Alone and Airbnb

Description:

Walt Disney Studios partnered with Airbnb to celebrate the streaming release of HOME SWEET HOME ALONE on Disney+. 

For one night, fans can stay in the HOME ALONE house while the McCallisters are away on their annual trip. During their stay, four guests will enjoy the home decorated for the holiday season, booby traps galore, Kevin's favorite foods, a meet and greet with a real-life tarantula, a viewing of HOME SWEET HOME ALONE and a LEGO IDEAS HOME ALONE set to take and build at home.

Fans and travelers can start requesting a stay at the Chicago home starting December 7th for $25 USD. 

In honor of the first-ever stay at the McCallister Home, Airbnb made a one-time donation to Chicago's La Rabida Children's Hospital. 

Partnership Opportunity:
Home Sweet Home Alone/Streaming
Company:
The Walt Disney Studios
Partner/Category:
Airbnb /Travel
Timing:
December 4th Quarter 2021
Target:
Male
Female
Family
Adults
Promotional Elements:
Event / Activation / Experiential
Media Elements:
Micro site
Online
Social Media
Created On:
2021-12-06
Last Modified on:
2021-12-06
Companies Involved
Nicole S
Nicole S Vice President The Walt Disney Studios
Tuck

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