Description:
Honda partnered with the NHL along with ESL Gaming on an esports tournament featuring NHL players.
The partnership consisted of the NHL Player Gaming Challenge presented by Honda. This esports event featured NHL players from all 31 teams combeting in a series of weekly gaming matchups.
The series of matchups were broadcast on NBCSN and Sportsnet ONE and livestreamed on NHL's Twitch and social channels. Fans can follow along using the hashtag #HockeyAtHome.
The NHL Player Gaming Challenge presented by Honda launched April 30, 2020.
Partnership Opportunity:
Honda/Automotive
Company:
American Honda Motor Company
Partner/Category:
NHL /Sports
Timing:
April 2nd Quarter 2020
Target:
Male
Female
Teens
Adults
Female
Teens
Adults
Promotional Elements:
Event / Activation / Experiential
Other
Other
Media Elements:
In-Game / In-App Integration
Mobile
Online
Social Media
TV Spot
Other
Influencers / Brand Ambassadors
Mobile
Online
Social Media
TV Spot
Other
Influencers / Brand Ambassadors
Created On:
2020-11-30
Last Modified on:
2020-07-13
Companies Involved
American Honda Motor Company
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