Partnership:

Honda and Twitch

Description:

Honda partnered with Twitch on a unique promotion in which Honda debuted the 2022 Civic on Twitch.

The partnership consisted of Honda using the streaming platform to debut the 2022 Civic on Twitch. In addition to debuting the car,the promotion included Honda hosting a performance by Grammy-nominated artist Cordae.


Partnership Opportunity:
Honda/Automotive
Partner/Category:
Twitch /Streaming
Timing:
November 4th Quarter 2020
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Media Elements:
Mobile
Online
Created On:
2020-11-30
Last Modified on:
2020-12-14
Companies Involved
Tuck

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