Partnership:

Hong Kong Tourism Board and National Geographic

Description:
The Hong Kong Tourism Board partnered with National Geographic to promote its annual Great Outdoors campaign. The campaign "One Place, Two Perspectives" featured 13 landscapes in the city and aimed to highlight Hong Kong’s lesser known green side. It further encouraged people to explore the city by going on nature trails. The campaign included a guidebook, Your Guide to Hiking & Cycling in Hong Kong, photo gallery and collaborative content with insights from National Geographic photographers and trail experts.
Partnership Opportunity:
Hong Kong Tourism Board/Travel
Partner/Category:
National Geographic /Television
Timing:
November 4th Quarter 2018
Target:
Male
Female
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2018-11-19
Companies Involved
Tuck

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