Partnership:

HOODWINKED TOO and Foodily

Description:
The Weinstein Company partnered with Foodily to promote HOODWINKED TOO! HOOD VS. EVIL through introducing a set of recipes inspired by the animated film. The recipes could be found on www.foodily.com, which included the HOODWINKED TOO! Black Forest Cake Truffle Divine (“Super Truffle”) recipe. Fans who shared the “Super Truffle” recipe with friends on facebook and garnered “likes” had the chance to win a variety of prizes including merchandise from the movie and free tickets to see the film. The promotion ran Q2, 2011.
Partnership Opportunity:
HOODWINKED TOO/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Foodily /Online
Timing:
April 2nd Quarter 2011
Target:
Male
Female
Kids (6-11)
Tweens
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-11-21
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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