Partnership:

HOP and Build-A-Bear Workshop

Description:
Universal Stuidos Home Entertainment partnered with Build-A-Bear Workshop for the movie HOP. Build-A-Bear sold a stuffed version of E.B. complete with signature Plaid Shirt 2fer & Drumstick Set and Classic Jeans. Consumers could also insert an ""I Want Candy"" sound. Rockin` E.B. was sold in stores and online at buildabear.com for a limited time to coincide with the release of the DVD and Blu-ray. HOP released on March 23, 2012. http://www.buildabear.com/shopping/productDetail.jsp?productId=prod10220048&selectedParentCategoryId=cat110197&categoryId=cat110115&dressMeMode=false
Partnership Opportunity:
HOP /Home Entertainment
Partner/Category:
Build-A-Bear Workshop /Toys
Timing:
March 1st Quarter 2012
Target:
Male
Female
Preschool
Kids (6-11)
Family
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-11-21
Companies Involved
Tuck

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