Partnership:

HOP and Burger King

Description:

Universal Pictures and Illumination Entertainment teamed up with the Burger King Corporation to promote HOP by featuring the film in the BK Kids Meal program. Six different toys were created based on the characters from the animated film, supported by television spots in the U.S. and selected territories. Additional promotion elements included HOP themed games on the BK Kids website, where consumers could print out word puzzles and redeem virtual items inspired by the film. The promotion ran Q2 2011.

Partnership Opportunity:
HOP /Theatrical
Company:
Universal Pictures
Partner/Category:
Burger King /Dining
Timing:
April 2nd Quarter 2011
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Family
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-11-21
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.