Universal Pictures and Illumination Entertainment teamed up with the Burger King Corporation to promote HOP by featuring the film in the BK Kids Meal program. Six different toys were created based on the characters from the animated film, supported by television spots in the U.S. and selected territories. Additional promotion elements included HOP themed games on the BK Kids website, where consumers could print out word puzzles and redeem virtual items inspired by the film. The promotion ran Q2 2011.