Description:
Universal Pictures and Illumination Entertainment partnered with Comcast Corporation to promote HOP through a series of co-branded television content. Comcast featured over thirty pieces of exclusive HOP film content On Demand and online at XfinityTV.com, as well as through the Xfinity television app on the iPad. In addition, co-branded television spots ran on select networks. The promotion ran Q2 2011.
Partnership Opportunity:
HOP /Theatrical
Company:
Partner/Category:
Comcast /Communications
Timing:
April 2nd Quarter 2011
Target:
Male
Female
Tweens
Teens
Family
Adults
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-11-21
Companies Involved
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