Partnership:

HOP and HoneyBaked

Description:
Universal Studios Home Entertainment partnered with HoneyBaked for the film HOP. HoneyBaked offered a sweepstakes to coincide with the DVD and Blu-ray release of the film. To enter, consumers visited honeybaked.com and completed the entry form. One Grand Prize winner was selected and received a $7,000 gift card to purchase a dream home entertainment system, and a $250 HoneyBaked Gift Certificate. 100 second place winners received HOP on Blu-ray. The sweepstakes ran from March 1, 2012 through April 30, 2012 and HOP released on DVD and Blu-ray March 23, 2012. http://www.honeybaked.com/HOP/
Partnership Opportunity:
HOP /Home Entertainment
Partner/Category:
HoneyBaked /Retail
Timing:
April 2nd Quarter 2012
Target:
Male
Female
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-11-21
Companies Involved
Tuck

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