Partnership:

HOP and Lima Sky, LLC.

Description:

Universal Pictures and Illumination Entertainment partnered with Lima Sky, LLC. to promote the film HOP with an exclusive HOP-themed version of “Doodle Jump”, the game developer’s popular app for the iPhone and iPod. Players hopped through the Easter Bunny’s top-secret candy factory and completed all 25 levels to become a true Easter Bunny. The free app was available on the App Store prior to the theatrical release of the animated feature, with additional levels that could be unlocked each day until the movie came out on April 1, 2011.

Partnership Opportunity:
HOP /Theatrical
Company:
Universal Pictures
Partner/Category:
Lima Sky, LLC. /App
Timing:
April 1st Quarter 2011
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Family
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-08-27
Companies Involved
Tuck

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