Partnership:

HOP and Walmart

Description:

Universal Pictures and Illumination Entertainment partnered with Walmart Stores to promote HOP with a retail agreement that gave Walmart the exclusive rights to sell more than 100 licensed products related to the animated feature. Products that ranged from candies to toys and apparel were introduced to the company? stores nationwide, including themed areas such as the ?andy Factory?that enabled customers to build their own Easter baskets with HOP merchandise. The promotional partnership also tied in numerous other brands for the production of the merchandise, including The Hershey Company, Kraft Foods, and Nintendo Co. The promotion ran Q2, 2011.

Partnership Opportunity:
HOP /Theatrical
Company:
Universal Pictures
Partner/Category:
Walmart /Retail
Timing:
April 2nd Quarter 2011
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-11-21
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.