Disney and Waymo are bringing storytelling to the streets with a custom collaboration inspired by Disney Pixar’s HOPPERS.

To celebrate the film, Waymo vehicles have been transformed with HOPPERS-themed creative, turning everyday rides into immersive brand moments. The activation extends the film’s world beyond the screen and places it directly into consumers’ daily lives.

By combining autonomous driving technology with character-driven storytelling, the partnership highlights how entertainment brands can meet audiences in unexpected, real-world environments—blending innovation, mobility, and marketing in a way that feels both natural and memorable.

A smart example of how experiential and utility can come together to drive awareness.