Partnership:

Hot Wheels and Fender

Description:

Mattel’s Hot Wheels and Fender partnered to design a new collection of guitars.

Fender released a new collection of 16 different guitar styles that draw inspiration from the original line of Mattel’s famous car toy, Hot Wheels. Each guitar order was custom made with racing stripes, flame, glitter, and gradient details reflective of the model cars. Special Hot Wheels-inspired cases, picks, straps, and even the toy car the guitar was based on were included with each guitar purchase.

Partnership Opportunity:
Hot Wheels/Toys
Company:
Mattel
Partner/Category:
Fender /Music
Timing:
2022
Target:
Male
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults
Promotional Elements:
Licensed Product
Product Bundle
Media Elements:
Social Media
TV Spot

Website and Social Media

Created On:
2022-03-15
Last Modified on:
2022-03-16
Companies Involved
Tuck

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