Ford Motor Co., Kellogg''s and Mattel partnered to promote the HOT WHEELS. Six hundred thousand boxes of Kellogg''s cereal contained Ford Fusion HOT WHEELS toys sold exclusively at Target stores. Each box carried a red toy Fusion with Target''s logo. One consumer a HOT WHEELS car with logo along with a winning game piece won a genuine Ford Fusion. The premiums were in specially marked boxes of Froot Loops, Apple Jacks, Frosted Flakes and Cocoa Krispies, which hit stores in August 2006. The promotion ran through May 2007.