Partnership:

HOT WHEELS and Gucci

Description:

Mattel's Hot Wheels teamed with Gucci to celebrate the fashion brand's 100th anniversary. 

They released a limited-edition Hot Wheels x Gucci Cadillac Seville, inspired by a scale model of the "Seville by Gucci" Cadillac from the 1980s. 

The limited-edition Hot Wheel will be available online on Mattel and Gucci's websites and in select Gucci stores. 

Partnership Opportunity:
HOT WHEELS/Toys
Company:
Mattel
Partner/Category:
Gucci /Fashion
Timing:
October 4th Quarter 2021
Target:
Male
Female
Adults
Promotional Elements:
Licensed Product
Collectible
In-Store / Retail
On Pack
Media Elements:
Micro site
Mobile
Online
Social Media
Created On:
2021-10-06
Last Modified on:
2021-10-06
Companies Involved
Tuck

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