Partnership:

HOTEL FOR DOGS and Procter & Gamble

Description:
DreamWorks SKG and Procter & Gamble teamed up to promote the theatrical release of HOTEL FOR DOGS. Procter & Gamble''s Swiffer brand became the official cleaner of the film. As title sponsor of the film''s premier, Swiffer was used at the HOTEL FOR DOGS Celebrity Dog Green Room at the premiere. Tom Gunderson, who is the on-set animal groomer for HOTEL FOR DOGS, talked about how pet owners can keep their homes hair-free. The effort included a consumer promotion supported by co-branded media buys, PR and field promotions.
Partnership Opportunity:
HOTEL FOR DOGS/Theatrical
Company:
DreamWorks Animation
Partner/Category:
Procter & Gamble /Health & Beauty
Timing:
January 1st Quarter 2009
Target:
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2009-01-19
Companies Involved
Tuck

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