Sony Pictures Entertainment teamed up with Brookfield Properties for the theatrical release of HOTEL TRANSYLVANIA. Brookfield Properties mall`s Facebook page hosted a sweepstakes for a chance to win a Sony Brava TV and Sony Blu-ray player, a Sony Cyber-shot camera and other prizes. By visiting one of 12 participating Brookfield Properties malls on September 22, 2012, participants could engage in green screen photo activations and receive a branded HOTEL TRANSYLVANIA photo. Participants could download images and purchase other branded souvenirs. HOTEL TRANSYLVANIA released in theaters September 28, 2012