Partnership:

HOTEL TRANSYLVANIA and Zing

Description:
Sony Pictures Entertainment partnered with Zing for the theatrical release of HOTEL TRANSYLVANIA. Zing, the lightly sparkling healthy soft drink designed by teens for teens, was one of the exclusive promotional partners for this film. To celebrate the partnership, Zing has designed a limited edition range of character-themed cans that incorporate a creative twist on the original flavours: blood berry, tropical terror and aaaargh apple. The cans also featured an exciting on-pack promotion which launched in Zing-stocked schools in early September, with the grand prize a once-in-a-lifetime trip to Los Angeles for a family of four to visit the Sony Pictures Animation studios and meet the animators behind the film. HOTEL TRANSYLVANIA released in theaters September 28, 2012. http://www.aimiafoods.com/zing-checks-in-to-hotel-transylvania/
Partnership Opportunity:
HOTEL TRANSYLVANIA/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Zing /CPG
Timing:
September 3rd Quarter 2012
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-11-21
Companies Involved
Sony Pictures Entertainment
Tuck

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