Partnership:

HOUSE OF THE DRAGON and The Empire State Building

Description:
A 270-foot-long dragon has landed in the center of New York City – atop the iconic Empire State Building (ESB). In partnership with Max, ESB has acknowledged that Vhagar the Dragon has coiled herself around its mast just as ESB and Max cap off their weeklong “House of the Dragon” takeover. The best views of Vhagar are in Manhattan from the south of ESB, and unique selfie moments are available from ESB itself where she scans for prey with her huge head extended over the southern deck of ESB’s 86th Floor Observatory. ESB’s lights have been set so fans can witness a series of dynamic light shows which feature the dragon against schemes of gold, green, and red. The “House of the Dragon” takeover included a photo opportunity with the iconic Iron Throne, a visit from the “House of the Dragon” cast, and an interactive photo booth on the 80th Floor.
Partnership Opportunity:
HOUSE OF THE DRAGON/Streaming
Company:
HOUSE OF THE DRAGON
Partner/Category:
The Empire State Building /Attractions
Timing:
June 2nd Quarter 2024
Target:
Male
Female
Adults
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Promotional Elements:
Event / Activation / Experiential
Stunt
Media Elements:
Celebrity Appearance / Endorsement
Online
Signage
Social Media
Created On:
2024-06-21
Last Modified on:
2024-06-27
Companies Involved
Tuck

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