Description:
Zillow ran a co-branded social activation with HBO's House of the Dragon timed to the Season 3 premiere, leaning on its house-hunting framing to play inside the show's world. The creative pairs Zillow's brand mark with the House of the Dragon title treatment over a Targaryen castle exterior, extending Zillow's "imagine your future home" angle into Westeros.
Partnership Opportunity:
HOUSE OF THE DRAGON/Streaming
Company:
HBO
Partner/Category:
Zillow /Real Estate
Timing:
June 2nd Quarter 2026
Target:
Male
Female
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Female
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Promotional Elements:
Branded Content
Other
Other
Media Elements:
Online
Social Media
Social Media
Created On:
2026-06-23
Last Modified on:
2026-06-30
Cynthia H
President
zakHill 
Kelley M
Principal
zakHill
Were you involved in this partnership?
Click this button to tag yourself on this partnership.
I worked on this program
(add to your profile)
Chat
