Description:
Lead retail partner for the movie with 30-foot section of each store devoted to Grinch apparel, toys, electronics, holiday gifts & stationery. Print, in-store circulars & displays, & sweepstakes also part of marketing effort in addition to multi-million dollar TV campaign.
Partnership Opportunity:
HOW THE GRINCH STOLE CHRISTMAS/Theatrical
Company:
Partner/Category:
Toys "R" Us /Retail
Timing:
November 4th Quarter 2000
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2004-03-04
Companies Involved
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