Partnership:

HOW TO BE SINGLE and eBay

Description:

eBay for Charity and Warner Bros. Pictures teamed up for the release of HOW TO BE SINGLE in “A How to Be Single New York City Experience” package. Participants bid to receive a grand prize for two that included roundtrip airfare to New York City, three-night luxury hotel accommodations, a personal stylist experience at Bloomingdale’s and $250 gift card and a full luxury make-over for winner and guest at bliss Spa in New York, along with a $250 bliss Spa gift card. Package also included two HOW TO BE SINGLE posters signed by talent, two complete sets of limited-edition #HowToGoRed t-shirts featuring designs inspired by the movie and hand-picked by the leading ladies Alison Brie, Dakota Johnson and Leslie Mann in support of women's heart health, two "Go Red For Women" cookbook magazines and 10 movie passes to see the movie. The bidding ended on Wednesday February 10, 2016 and all proceeds from the sale of benefited the American Heart Association National Center.

Partnership Opportunity:
HOW TO BE SINGLE/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
eBay /Retail
Timing:
February 1st Quarter 2016
Target:
Female
Teens
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Promotional Elements:
Contest / Sweepstakes
Media Elements:
Online
Created On:
2020-11-30
Last Modified on:
2016-03-18
Companies Involved
Tuck

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