Partnership:

HOW TO TRAIN YOUR DRAGON 2 and AAA

Description:
AAA and DreamWorks Animation partnered to promote safe driving and HOW TO TRAIN YOUR DRAGON 2. The partnership centered around a TV spot featuring Indy Car driver Helio Castroneves to stress the importance of safe, distraction-free driving in both the air and on the road. AAA members could also visit their local Auto Club branch to purchase discounted HOW TO TRAIN YOUR DRAGON 2 tickets.
Partnership Opportunity:
HOW TO TRAIN YOUR DRAGON 2/Theatrical
Company:
DreamWorks Animation
Partner/Category:
AAA /Financial & Insurance
Timing:
May 2nd Quarter 2014
Target:
Kids (6-11)
Tweens
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-06
Companies Involved
Tuck

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