Partnership:

HOW TO TRAIN YOUR DRAGON 2 and Hormel

Description:
Hormel and DreamWorks Animation got together to celebrate the release of HOW TO TRAIN YOUR DRAGON 2 with the "Buy, Snap, Redeem" promotion. After buying any three Hormel Pepperoni Packs, users could snap a picture of their receipt, send it in and receive a free movie ticket to see HOW TO TRAIN YOUR DRAGON 2. The Hormel-DreamWorks partnership also included custom packaging of Hormel Pepperoni Packs, as well as HOW TO TRAIN YOUR DRAGON 2-themed recipes on their website.
Partnership Opportunity:
HOW TO TRAIN YOUR DRAGON 2/Theatrical
Company:
DreamWorks Animation
Partner/Category:
Hormel /CPG
Timing:
May 2nd Quarter 2014
Target:
Kids (6-11)
Tweens
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-05
Companies Involved
Tuck

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