Partnership:

HOW TO TRAIN YOUR DRAGON 2 and Lowe's

Description:
Lowe's and DreamWorks Animation partnered as a part of Lowe's "Build & Grow" program to promote the release of HOW TO TRAIN YOUR DRAGON 2. For a limited time, parents could register their children for an opportunity to build Toothless, the dragon star of the hit film.
Partnership Opportunity:
HOW TO TRAIN YOUR DRAGON 2/Theatrical
Company:
DreamWorks Animation
Partner/Category:
Lowe's /Retail
Timing:
May 2nd Quarter 2014
Target:
Kids (6-11)
Tweens
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-10
Companies Involved
Tuck

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