As Father’s Day approaches, the Ad Council and Universal Pictures are joining forces to celebrate the power of fatherhood through a new partnership inspired by How to Train Your Dragon. Centered around the heartfelt relationship between Stoick and his son Hiccup, the campaign encourages dads everywhere to embrace #Dadication—showing up, being present, and making time for the moments that matter.

Timed to the theatrical release of How to Train Your Dragon on June 13, the campaign highlights the importance of quality time between fathers and their children. It also drives audiences to Fatherhood.gov, a resource hub designed to support and empower dads with tips, tools, and encouragement.

With engaging social content and a message rooted in connection, the campaign reminds families that one of the greatest adventures of all is simply being there for each other.