Partnership:

HOW TO TRAIN YOUR DRAGON: THE HIDDEN WORLD and Build-A-Bear

Description:
Universal Pictures teamed with Build-A-Bear to celebrate the theatrical release of HOW TO TRAIN YOUR DRAGON: THE HIDDEN WORLD. The partnership consisted of a line of Build-A-Bear stuffed animals patterned after characters from the film.

The products were available both in-store and online at Build-A-Bear's website. The collection included movie characters Light Fury and Toothless as well as Meatlug as an online exclusive.

In addition to the stuffed animals, Build-A-Bear also T-Shirts, Pajamas, Gift sets and more.

Partnership Opportunity:
HOW TO TRAIN YOUR DRAGON: THE HIDDEN WORLD/Theatrical
Company:
Universal Pictures
Partner/Category:
Build-A-Bear /Toys
Timing:
February 1st Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-02-05
Companies Involved
Tuck

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