Partnership:

HOW TO TRAIN YOUR DRAGON: THE HIDDEN WORLD and ESPN

Description:
Universal Pictures teamed with ESPN to celebrate the theatrical release of HOW TO TRAIN YOUR DRAGON: THE HIDDEN WORLD.

The partnership consisted of a custom TV spot airing on ESPN and featuring the main dragon from the film, Toothless. The spot featured a fake ESPN press conference in which Boston Celtics star Jason Tatum showed off and interacted with the digital dragon.

The spot debuted on ESPN during its high-profile coverage of NBA All-Star Weekend.

Partnership Opportunity:
HOW TO TRAIN YOUR DRAGON: THE HIDDEN WORLD/Theatrical
Company:
Universal Pictures
Partner/Category:
ESPN /Television
Timing:
March 1st Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Media Elements:
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2019-02-19
Companies Involved
Tuck

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