Description:
Universal Pictures teamed with Fandango to promote the theatrical release of HOW TO TRAIN YOUR DRAGON: THE HIDDEN WORLD. The promotion consisted of Fandango offering early-access screenings of the film taking place nearly three weeks before the wide theatrical release.Fandango also offered an additional perk to members of its Fandango VIP rewards program: a free DreamWorks Animation movie through the FandangoNow streaming service.
The Feb. 2 screenings, 20 days in advance of the Feb. 22 premiere date for the third and final installment in the “How to Train Your Dragon” movie franchise, are one of the earliest advance nationwide screening events for a major release.
Partnership Opportunity:
Company:
Partner/Category:
Fandango /Online
Timing:
February 1st Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Adults
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Event / Activation / Experiential
Premiums / Giveaways
Premiums / Giveaways
Media Elements:
Mobile
Online
Social Media
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2019-02-05
Companies Involved
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