Partnership:

HOW TO TRAIN YOUR DRAGON: THE HIDDEN WORLD and iFLY

Description:
Universal Pictures teamed with iFLY to create a virtual reality experience celebrating the theatrical release of HOW TO TRAIN YOUR DRAGON: THE HIDDEN WORLD.

iFLY, a company that creates body flying experiences with wind tunnel technology, teamed with Universal Pictures to create a movie-themed experience at participating iFLY locations nationwide.

The experience took fans into the world of the film by allowing fans to choose their favorite film character, Hiccup or Astrid, and simulate the experience of flying alongside the main dragon, Toothless, from HOW TO TRAIN YOUR DRAGON: THE HIDDEN WORLD.

The experience was open to fans of all ages and overseen by iFLY instructors.

Partnership Opportunity:
HOW TO TRAIN YOUR DRAGON: THE HIDDEN WORLD/Theatrical
Company:
Universal Pictures
Partner/Category:
iFLY /Attractions
Timing:
February 1st Quarter 2019
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-02-25
Companies Involved
Tuck

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