Description:
Universal Pictures teamed with The Ad Council to promote the theatrical release of HOW TO TRAIN YOUR DRAGON: THE HIDDEN WORLD. The film partnered with The Ad Council along with Discover Forest on a campaign that encouraged kids to enjoy nature using branded content from the film.
The campaign was promoted with advertisements featuring film characters Hiccup, Astrid and Toothless having adventures in the forest.
Partnership Opportunity:
Company:
Partner/Category:
The Ad Council /Non-Profit Organizations
Timing:
February 1st Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Adults
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
Branded Content
Media Elements:
Mobile
Online
Signage
Social Media
TV Spot
Online
Signage
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2020-04-08
Companies Involved
Were you involved in this partnership?
Click this button to tag yourself on this partnership.
I worked on this program
(add to your profile)
Chat
