Partnership:

HSN and Good Housekeeping

Description:

Good Housekeeping and HSN partner!

Campaign Highlights:

- Support the launch of the new Miracle Mop launch, Joy cover issue, and the Joy movie!

- 1 year subscription with each Joy Today’s Special purchase in January—2 separate days

- Co-promotion of merch, shows, and partnership via exclusive digital articles and other tactics

- Drove 300K subscriptions over 1 month

Partnership Opportunity:
HSN/Beverages
Company:
Qurate Retail Group
Partner/Category:
Good Housekeeping /Publishing
Timing:
2016
Target:
Female
Family
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-09-28
Companies Involved
Qurate Retail Group
Tuck

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