Partnership:

Humane Society and PYT Beauty

Description:

The Humane Society of the United States (@humanesociety) teamed up with their friends PYT Beauty (@PYTBeauty) to give TWO lucky winners the ultimate prize for a cruelty-free summer!

Fans entered to win a $250 PYT Beauty gift card and joined the #becrueltyfree movement. For their chance to win, fans had to enter the contest by:

1. Visiting humanesociety.org/crueltyfreesummer & signing the #BeCrueltyFree pledge.

2. Following @humanesociety & @pytbeauty on Instagram.

3. Tagging 2 friends in the comments!


The promotion ran from June 21, 2021 through June 28, 2021.

Partnership Opportunity:
Humane Society/Non-Profit Organizations
Company:
The Humane Society of the United States
Partner/Category:
PYT Beauty /Health & Beauty
Timing:
June 2nd Quarter 2021
Target:
Male
Female
Tweens
Teens
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Contest / Sweepstakes
Premiums / Giveaways
Media Elements:
Mobile
Online
Product Giveaways
Social Media
Influencers / Brand Ambassadors

Website and Social Media

Created On:
2021-06-21
Last Modified on:
2021-06-28
Kristie T
Kristie T Director, Business Partnerships The Humane Society of the United States
Tuck

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