Description:
The Humane Society of the United States (@humanesociety) teamed up with their friends PYT Beauty (@PYTBeauty) to give TWO lucky winners the ultimate prize for a cruelty-free summer!
Fans entered to win a $250 PYT Beauty gift card and joined the #becrueltyfree movement. For their chance to win, fans had to enter the contest by:
1. Visiting humanesociety.org/crueltyfreesummer & signing the #BeCrueltyFree pledge.
2. Following @humanesociety & @pytbeauty on Instagram.
3. Tagging 2 friends in the comments!
The promotion ran from June 21, 2021 through June 28, 2021.
Partnership Opportunity:
Humane Society/Non-Profit Organizations
Company:
Partner/Category:
PYT Beauty /Health & Beauty
Timing:
June 2nd Quarter 2021
Target:
Male
Female
Tweens
Teens
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Female
Tweens
Teens
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Contest / Sweepstakes
Premiums / Giveaways
Premiums / Giveaways
Media Elements:
Mobile
Online
Product Giveaways
Social Media
Influencers / Brand Ambassadors
Online
Product Giveaways
Social Media
Influencers / Brand Ambassadors
Website and Social Media
Created On:
2021-06-21
Last Modified on:
2021-06-28
Companies Involved
Kristie J
Director, Business Partnerships
Humane World for Animals 
Faisal H
Director
Company Pending
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