Partnership:

Humane Society and The Ellen Show

Description:

The Ellen Show partnered with The Humane Society of the United States (HSUS) and Furbo to raise awareness and money for HSUS.

The partnership included Ellen introducing a segment on her show titled "Get These Pets Right Meow" that was sponsored by Furbo. The segment featured pets at local shelters that could use a "Furever Home." To kick-off, the partnership Furbo donated $100,000 to HSUS. 

Additionally, Ellen hosted the Furbo x HSUS Dog Camera Livestream on her Ellentube.com.

Fans were able to visit ellentube.com/furbo to learn more about how to adopt a dog in their area. 

With Humane Society affiliates, they rescue and care for thousands of animals every year through their animal rescue team’s work and other hands-on animal care services. They are constantly working with some of the world’s biggest companies to reform and improve their treatment of animals. Through the courts and the ballot box, they fight to improve legal protections for animals and train law enforcement to help stop animal cruelty.

Partnership Opportunity:
Humane Society/Non-Profit Organizations
Company:
The Humane Society of the United States
Partner/Category:
The Ellen Show /Television
Timing:
November 4th Quarter 2019
Target:
Male
Female
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Premiums / Giveaways
Premiums / Giveaways
Other
Media Elements:
Celebrity Appearance / Endorsement
Mobile
Online
Product Placement
Social Media
TV Spot
Other
Celebrity Appearance / Endorsement
Created On:
2020-11-30
Last Modified on:
2020-04-08
Companies Involved
The Ellen Show and Digital Network
Kristie T
Kristie T Director, Business Partnerships The Humane Society of the United States
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.