Partnership:

HyperX and Champion

Description:

Created a partnership with Champion® Athleticwear, makers of authentic athletic apparel since 1919, on a limited edition capsule collection of t-shirts, hoodies and crewneck sweatshirts. This is the first collaboration between HyperX and Champion and is intended to provide gamers with a stylish way to display their passion. The sleek designs feature a rose gold color scheme, newly designed composite logo that takes inspiration from both companies’ iconic logos and will be available online at Champion.com beginning Nov. 1 for a limited time.

The new line features a diverse range of designs including the Reverse Weave® hoodie, Reverse Weave® crewneck and classic cotton tee. The Rose Gold collection, along with additional event-exclusive styles, will also be available to purchase at Post Malone’s second annual Posty Fest® music festival on Saturday, Nov. 2, at the HyperX Esports Truck mobile arena outside the AT&T Stadium in Arlington, Texas.

The collaboration was a natural fit for the two brands as HyperX continues its journey toward becoming the No. 1 lifestyle gaming brand and Champion® Athleticwear expands into the gaming and esports markets. As one of the most culturally relevant gaming brands in the world, HyperX provides Champion® Athleticwear a path to the mass gaming audience known for their love of style and freedom of expression.

“Champion has remained at the forefront of sports for the last century and we look to this partnership to forge a path on the cutting edge of esports for us going forward,” said David Robertson, Champion® Athleticwear director of brand marketing. “HyperX is an integral part of the esports community and we’re elated to collaborate with them on this capsule collection. Every step of the design process has been an exhilarating chance for us to play with new colors and designs that are both functional and stylish.”Additional information about the product and its release can be found at hyperx.gg/mix.

Partnership Opportunity:
HyperX/Fashion
Company:
HyperX
Partner/Category:
Champion /Fashion
Timing:
October 4th Quarter 2019
Target:
Male
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Promotional Elements:
Licensed Product
Collectible
Media Elements:
Celebrity Appearance / Endorsement
Micro site
Mobile
Online
Social Media

Website and Social Media

Created On:
2020-11-30
Last Modified on:
2019-10-22
Companies Involved
HyperX
Tuck

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