Partnership:

HyperX and Red Bull Racing Esports

Description:

HyperX and the simulation racing team Red Bull Racing Esports teamed up in a sponsorship deal.

The deal saw HyperX become Red Bull Racing Esports offical peripheral sponsor. As part of the agreement, HyperX's logo was featured on all Red Bull's cars during the in-game live series.

Other aspects of the partnership included Red Bull drivers being equipped with a range of HyperX peripherals and gear. HyperX's branding also was heavily inolved on the Red Bull drivers racing kits.

The margin for error in Esports is so slim, so having the top of the line equipment and peripherals from HyperX is crucial for enhanced audio experience and competiveness for the Red Bull team.

Partnership Opportunity:
HyperX/Gaming & Esports
Company:
HyperX
Partner/Category:
Red Bull Racing Esports /Gaming & Esports
Timing:
April 2nd Quarter 2021
Target:
Male
Teens
Adults
Promotional Elements:
Event / Activation / Experiential
Media Elements:
In-Game / In-App Integration
Mobile
Online
Product Placement
Social Media
Vehicle Wrap
Created On:
2021-04-28
Last Modified on:
2021-05-17
Companies Involved
HyperX
Tuck

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