Partnership:

Hyundai and Marvel

Description:

Hyundai partnered with Marvel to create a vehicle inspired by the classic character Iron Man. 

The partnership took the form of the Hyundai Kona Iron Man Edition, marketed as if Stark Industries built a crossover vehicle.

The partnership was the first production vehicle to be themed after a Marvel character. The exclusive vehicle was a true collector's item. The matte gray was created to match Iron Man's first suit, which made its debut in Marvel's "Tales of Suspense" #39.

Partnership Opportunity:
Hyundai/Automotive
Partner/Category:
Marvel /Publishing
Timing:
May 2nd Quarter 2019
Target:
Male
Female
Adults
Promotional Elements:
Licensed Product
Branded Content
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-05-10
Companies Involved
Tuck

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