Partnership:

I AM LEGEND and 3blackchicks.com

Description:
3BlackChicks.com and Warner Bros. Pictures teamed up to promote the film I AM LEGEND with a giveaway. Giveaway recipients were chosen at random from all entries received by the stated deadline date. Winner received a Life Gear Survival Kit. Inside were the following items: 14 pockets and sleeves contain poncho; thermal blanket; respirator mask; personal hygiene and medical first aid kits; signal mirror and whistle; compass and magnifying glass; leather work gloves, writing table and pen; waterproof cash and document bag; and rugged multi tool. Inner sleeve holds 3-day supply of food and water.
Partnership Opportunity:
I AM LEGEND/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
3blackchicks.com /Online
Timing:
November 4th Quarter 2007
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2007-12-17
Companies Involved
Tuck

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