Partnership:

I AM LEGEND and fanlib.com

Description:
Warner Bros. Pictures and FanLib.com teamed up in promoting the movie ""I Am Legend"" with a sweepstakes that began in December 2007. The ""I Am Legend: Last Fan on Earth Poster Contest"" comprised of a skill-based contest and a chance-based sweepstakes. The contest was an online skill-based contest where participants created an original poster design based on the movie. Participants submitted one or two poster designs that was posted at http://IAmLegendcontest.fanlib.com. Grand prize winner received one(1) Life Gear: Survival Kit, one (1) Area-51 laptop from Alienware.com and several gift certificates.
Partnership Opportunity:
I AM LEGEND/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
fanlib.com /Online
Timing:
December 4th Quarter 2007
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2007-12-17
Companies Involved
Tuck

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