Partnership:

ICE AGE 2: THE MELTDOWN and E!

Description:

20th Century Fox and E! Entertainemnt partnered to promote the theatrical release of ICE AGE 2. E! aired a custom animated billboard featuring Ice Age 2 characters during the 2006 Live from the Red Carpet Academy Awards special. E! also aired pop-up characters from the film during E!'s Academy Awards Fashion Police special and rebranded the "Worst Dress Award" to the "Best Meltdown Moment." Both in-show integration promotions were supported with custom interstitials that aired the week leading up to each show during February 2006.

Partnership Opportunity:
ICE AGE 2: THE MELTDOWN/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
E! /Television
Timing:
February 1st Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2015-02-23
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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