Partnership:

ICE AGE: COLLISION COURSE and Menchie's

Description:

Twentieth Century Fox teamed up with Menchie’s, the world’s largest self-serve frozen yogurt franchise for the highly anticipated animated release of ICE AGE: COLLISION COURSE. Throughout the month of July, Menchie’s introduced fans to an arctic blast of frozen creations with two new icy flavors, ICE AGE Blue Blast Sorbet, a tangy blue raspberry creation, and ICE AGE White Freeze Sorbet, a fruity and frosty flavor, along with two collectible, movie-themed spoons. To complete the ICE AGE: COLLISION COURSE experience, guests filled up on their favorite flavors in two exclusively designed cups featuring character favorites, Sid, Manny, Diego and the rest of the herd and could complete their treat with white and blue ICE AGE chocolate asteroid toppings. The promotion included in-store collateral, posters, coloring sheets and stickers.

In addition, Menchie's hosted a "Sid's Alaskan Adventure!" sweepstakes. Fans could enter by completing an entry form on the Menchie's website or automatically gain one entry by swiping their registered Menchie’s mySmileage loyalty card at a Menchie’s locations. The lucky grand prize winner got to experience a stunning world of ice and snow with the help of friendly huskies as they helped to search for signs of Scrat's cosmic meddling at the Earth's most spectacular light show, The Northern Lights! The advendure continued onto Murphy Dome, one of the highest points in Fairbanks, making it a stratospheric end to a once-in-a-lifetime adventure.

Partnership Opportunity:
ICE AGE: COLLISION COURSE/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Menchie's /Dining
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Premiums / Giveaways
POP Display / End Cap / Shelf-Talker
Contest / Sweepstakes
Media Elements:
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2016-07-28
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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