Partnership:

ICE AGE: COLLISION COURSE and Save The Children

Description:

20th Century Fox and Save the Children teamed up to celebrate the theatrical release of ICE AGE: COLLISION COURSE through a disaster preparedness initiative. Fans were encouraged to fill out In Case of Emergency (ICE) cards at savethechildren.org/ICE. Families could print cards at home, put one copy in their child's bag and keep another copy for themselves. The cards included contact and identification information that could be critical during emergencies. For a limited time, families could select a custom ICE card featuring Scrat and his elusive acorn from the film.

Partnership Opportunity:
ICE AGE: COLLISION COURSE/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Save The Children /Non-Profit Organizations
Timing:
July 3rd Quarter 2016
Target:
Male
Female
Kids (6-11)
Tweens
Family
Adults
Promotional Elements:
Branded Content
Media Elements:
Online
TV Spot
Created On:
2020-11-30
Last Modified on:
2019-01-23
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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