Partnership:

ICE AGE: COLLISION COURSE and Topps/Bazooka Candy Brands

Description:

20th Century Fox and Bazooka Candy Brands, a division of The Topps Company, partnered to celebrated the theatrical release of ICE AGE: COLLISION COURSE with both an advergame and limited-edition character-themed packaging on some of the most popular Bazooka candies such as, Ring Pop, Baby Bottle Pop, Jumbo Push Pop, Juicy Drop Pop and Ring Pop Gummies that included retail displays.

The partnership featured a movie-themed Candy Collision game on candymania.com, where fans could destroy asteroids headed for Earth using their favorite candies.The multi-level game was set against the backdrop of various scenes from the film and let users select one of four ICE AGE hero characters: Manny, Sid, Buck or Shangri Llama. Players could choose from their five favorite Bazooka Candy Brands' products to help save the earth. A bonus level, featuring the acorn-obsessed Scrat, was unlocked once the game received 1 million plays; Scrat, with the help of Bazooka Candy, had to capture the acorn while dodging meteors.

The partnership was promoted online as well as through a TV spot.

Partnership Opportunity:
ICE AGE: COLLISION COURSE/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Topps/Bazooka Candy Brands /CPG
Timing:
July 3rd Quarter 2016
Target:
Male
Female
Promotional Elements:
Advergame
Branded Content
POP Display / End Cap / Shelf-Talker
Media Elements:
Online
TV Spot
Created On:
2020-11-30
Last Modified on:
2016-08-01
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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