Partnership:

ICE AGE: COLLISION COURSE and Wonder Bread

Description:

20th Century Fox and Wonder Bread teamed up to promote the release of ICE AGE: COLLISION COURSE by creating the "Scrat-astropic Adventure Sweepstakes." Fans could enter for a chance to win a roundtrip with three guests to Los Angeles with three night accommodations, a 10 minute per-person jet pack experience, a "journey through the cosmos" at the Griffith Observatory planetarium, and a gift card for an ice cream sundae! Twenty first prize winners received a $50 American Express prepaid grocery gift card. Wonder Bread hosted a webpage where participants could enter to win and watch the official ICE AGE: COLLISION COURSE trailer, and the sweepstakes was promoted via social media.

Partnership Opportunity:
ICE AGE: COLLISION COURSE/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Wonder Bread /CPG
Timing:
2nd Quarter 2016
Target:
Male
Female
Kids (6-11)
Tweens
Family
Adults
Promotional Elements:
Contest / Sweepstakes
Media Elements:
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2016-07-06
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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