Partnership:

ICE AGE: CONTINENTAL DRIFT and Valpak

Description:
20th Century Fox partnered with MovieTickets.com and Valpak for the theatrical release of ICE AGE: CONTINENTAL DRIFT. Valpak and MovieTickets.com hosted a sweepstakes offering participants the chance to win and pick an adventure trip for their family. The sweepstakes was featured on both of their websites as well as a mailer to Valpak customers. The sweepstakes began May 22, 2012. ICE AGE: CONTINENTAL DRIFT released in theaters Jul 13, 2012. http://www.valpak.com/coupons/home?vpref=LOGO_FOX-ICEAGE
Partnership Opportunity:
ICE AGE: CONTINENTAL DRIFT/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Valpak /Other
Timing:
July 3rd Quarter 2012
Target:
Male
Female
Kids (6-11)
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-11-21
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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