Partnership:

IHOP and Comedy Gives Back

Description:

IHOP launched a Milkshake Monday promotion benefitting Comedy Gives Back, a nonprofit benefitting struggling comedians who lost all income due to COVID-19.

The partnership came about in response to comedian Adam Sandler's viral moment where he left IHOP after realizing that its all-you-can-eat offering did not apply to milkshakes. In response, IHOP created a Milkshake Monday where guests could enjoy all-you-can-drink milkshakes.

For every milkshake sold on Milkshake Monday, IHOP donated $1 to Comedy Gives Back, up to $50,000.

Partnership Opportunity:
IHOP/Dining
Partner/Category:
Comedy Gives Back /Non-Profit Organizations
Timing:
August 3rd Quarter 2021
Target:
Male
Female
Family
Adults
Promotional Elements:
Branded Content
In-Store / Retail
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2021-08-12
Last Modified on:
2021-08-16
Companies Involved
Tuck

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