Partnership:

IHOP and General Mills

Description:

IHOP announced the new IHOP Mini Pancake Cereal – Blueberry & Syrup, a surprise innovation with General Mills, partnering together to bring something joyful and delicious from IHOP right to consumers' breakfast table.

This cereal allowed guests to enjoy crunchy, blueberry pancake flavor in every delicious spoonful. Each cereal box was filled with lots of itty, bitty pancake-shaped pieces with natural and artificial blueberry and syrup flavor that was sure to bring a smile to a consumer's face. 

As a brand, IHOP aimed to meet guests wherever and whenever they want to eat delicious food. Never taking itself too seriously, the launch of IHOP Mini Pancake Cereal – Blueberry & Syrup put the brand's famous pancakes in crunchy cereal-form for guests to enjoy the taste of IHOP at home in a fresh, new way.

This limited-edition cereal began appearing on shelves in late December and was available at retailers nationwide in January, meaning everyone’s favorite pancakes would be accessible to pour into cereal bowls right in your own home.

Partnership Opportunity:
IHOP/Dining
Partner/Category:
General Mills /CPG
Timing:
December 2022
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
In-Store / Retail
Licensed Product
On Pack
Media Elements:
Online
Social Media
Created On:
2022-12-06
Last Modified on:
2022-12-07
Companies Involved
Tuck

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